Fractional CMO & Marketing Consulting

Marketing expertise.
AI acceleration.

Building the Engine. Telling the Story. Driving the Number.

B2B marketing leadership without the full-time price tag: strategy, execution, and AI acceleration for startups ready to scale marketing but with a
human firmly in the loop.

Up to 20x
Revenue growth delivered
Up to 100%
Marketing pipeline contribution
18+
Years of marketing experience
8x
Acquisition multiple achieved
Why Lydia in the Loop

Strategy and execution, not one or the other

Most startups can't afford a full-time CMO, but they still need one. Get senior-level strategy and hands-on execution, amplified by AI, to grow your business.

Builder DNA

I don't just advise. I build. From marketing infrastructure to campaigns to brands, I've done it at companies from $5M to $100M and I'll roll up my sleeves for yours.

Real Results

Data tells the story. I lead with numbers to diagnose what's working, where to focus, and how every marketing dollar is impacting pipeline and revenue.

AI + Human Expertise

AI can accelerate marketing work dramatically but only when pointed at the right problems on top of a strong foundation, orchestrated by someone who knows what great looks like.

What I Do

Full-stack marketing, end to end

From big-picture strategy to on-the-ground execution:
here's a snapshot of how I can help.

Fractional CMO

Senior marketing leadership embedded in your business, covering strategy, team, and execution, without the full-time commitment.

Marketing Strategy & Planning

Annual plans, go-to-market strategy, and prioritization grounded in your goals and market reality.

GTM Positioning & Messaging

Clear, differentiated positioning and messaging that resonates with your ICP and sets you apart from the competition.

Demand Generation

Integrated campaigns designed to fill your pipeline with quality leads, built to scale and measured with precision.

Content Strategy & Traffic Growth

Content strategy and execution rooted in journalism instincts, built to generate traffic and trust while optimizing for SEO, AEO, and GEO.

Sales Alignment & Enablement

Alignment on ICP, pipeline definitions, and handoff processes, then creation of enablement content and tools.

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Lydia Frank, Fractional CMO and Marketing Consultant
About Lydia

I've been in the startup trenches.

I'm a B2B marketing executive with 18+ years building categories, teams, and revenue at VC-, PE-, and Search-funded companies. Most recently, as VP of Marketing at Chronus, I helped triple revenue and position the company for an acquisition at an 8x multiple.

I was also the first advisory board member to venture fund Graham & Walker (formerly Female Founders Alliance), helping mentor dozens of startup founders on marketing strategy to pitch decks as part of fundraising accelerator programs and founder events.

I founded Lydia in the Loop to bring that same operator mentality, married with AI tools, to startups that need a marketing leader who's been there, not just a consultant.

Meet Lydia →

Ready to build your marketing engine?

Whether you need a fractional CMO or targeted help with one part of your marketing, let's find out if we're a fit.

Get in touch