Marketing expertise.
AI acceleration.
Building the Engine. Telling the Story. Driving the Number.
B2B marketing leadership without the full-time price tag: strategy, execution, and AI acceleration for startups ready to scale marketing but with a
human firmly in the loop.
What Clients Have to Say
Lydia did a fantastic job updating the Reverb website for better SEO and AEO. She provided incredibly thoughtful recommendations, demonstrated true expertise, and was an absolute pleasure to work with. She told us exactly what we needed to do and delivered perfectly. It was clear to me at every step that Lydia was going above and beyond to do everything possible within our scope and budget. As a small company, this matters. I definitely recommend Lydia and will continue to use her services.
Most startups can't afford a full-time CMO, so start with a fraction
At Chronus, I led marketing end-to-end. At PayScale, I pivoted the brand from disruptor to category leader. I want to do that kind of work with you.
Data tells the story. I lead with numbers to diagnose what's working, where to focus, and how every marketing dollar is impacting pipeline and revenue.
AI is happily accelerating both good marketing and bad. I help startups make sure they're getting the first one, by setting up the foundations, processes, context, and judgment that make AI actually useful.
Full-stack marketing, end to end
From big-picture strategy to on-the-ground execution:
here's a snapshot of how I can help.
Fractional CMO
Senior marketing leadership embedded in your business, covering strategy, team, and execution, without the full-time commitment.
Marketing Strategy & Planning
Annual plans, go-to-market strategy, and prioritization grounded in your goals and market reality.
GTM Positioning & Messaging
Clear, differentiated positioning and messaging that resonates with your ICP and sets you apart from the competition.
Demand Generation
Integrated campaigns designed to fill your pipeline with quality leads, built to scale and measured with precision.
Content Strategy & Traffic Growth
Content strategy and execution rooted in journalism instincts, built to generate traffic and trust while optimizing for SEO, AEO, and GEO.
Sales Alignment & Enablement
Alignment on ICP, pipeline definitions, and handoff processes, then creation of enablement content and tools.
