From setting strategy to running campaigns to building teams, I work across the full marketing function so you don't have to piece together a dozen specialists to get things done.
Every engagement is tailored to where you are in your growth journey. I start with a clear-eyed diagnosis of where you are, then help build and run the marketing machine alongside your team or as a team of one. Whether you need an embedded CMO or targeted help in one area, I'll tell you honestly what you need, what you don't, and how I can best help.
Senior marketing leadership, embedded in your business on a fractional basis. I serve as your CMO, owning strategy, managing the team, reporting to leadership, and doing whatever it takes to hit the number. Ideal for companies that need a marketing leader but aren't ready for a full-time exec hire.
Annual marketing plans, go-to-market strategy, ICP definition, and prioritization frameworks grounded in your business goals and market reality. I'll diagnose where you are, identify the highest-leverage opportunities, and build a roadmap your team can actually execute against.
Clear, differentiated positioning that tells your market exactly who you are, who you serve, and why you win. I bring journalist instincts to messaging work, finding the story that resonates, along with a structured framework for ensuring consistency across every channel and touchpoint.
Multi-channel pipeline programs built to scale: from ABM to content-led inbound to paid acquisition. I design campaigns around your ICP, execute with rigor, and measure obsessively so we know what's working and what to cut.
Content strategy and execution that builds category authority and generates organic traffic. Drawing on a journalism background and deep SEO expertise, I build content programs that scale: from editorial strategy and thought leadership to SEO/AEO/GEO architecture and distribution.
Building or inheriting a marketing team? I can help you assess what you have, identify gaps, hire the right people, and structure a team that scales with your business. I also manage agency and vendor relationships: scoping work, holding partners accountable, and making sure you're getting value for your spend.
Your martech stack should accelerate your team, not slow it down. I audit your current tools, identify gaps and redundancies, and build a tech foundation suited to your stage: from CRM and MAP to ABM platforms, analytics, and attribution. Experienced with Salesforce, Marketo, 6Sense, Gong, ZoomInfo, and more.
PR and analyst relations are an even more critical part of your marketing strategy now in the age of AI when strong brands win. With a background in journalism, I've created strong PR-generating content programs that put companies on the map. I've also managed analyst relationships for years, presenting to Gartner, Forester, Brandon Hall, and more.
Marketing and sales working in sync is a multiplier. I help align on ICP, pipeline definitions, and handoff processes, then build the sales enablement content (battlecards, one-pagers, pitch decks, objection handling) that helps your reps close faster. Having sat at the revenue table, I know how to speak sales.
I do my best work with a specific type of company, and I'll tell you honestly if that's not you.
You can't afford a full-time marketing hire yet, but you need someone who can build the foundation: messaging, positioning, and early pipeline programs, before you scale.
You have product-market fit and need to build the marketing engine that takes you to that next level. You need execution, not just strategy.
You know AI could accelerate your marketing but you're not sure where to start or how to do it without sacrificing quality. You need someone who can identify the right places to implement it and start executing.