Full-stack marketing,
built for growth
From setting strategy to running campaigns to building teams, I work across the full marketing function so you don't have to piece together a dozen specialists to get things done.
Tailored for what you need most
Every engagement is tailored to where you are in your growth journey. I start with a clear-eyed diagnosis of where you are, then help build and run the marketing machine alongside your team or as a team of one. Whether you need an embedded CMO or targeted help in one area, I'll tell you honestly what you need, what you don't, and how I can best help.
How I can help
Full Fractional CMO Consulting
Senior marketing leadership, embedded in your business on a fractional basis. I serve as your CMO, owning strategy, managing the team, reporting to leadership, and doing whatever it takes to hit the number. Ideal for companies that need a marketing leader but aren't ready for a full-time exec hire.
Marketing Strategy & Planning
Annual marketing plans, go-to-market strategy, ICP definition, and prioritization frameworks grounded in your business goals and market reality. I'll diagnose where you are, identify the highest-leverage opportunities, and build a roadmap your team can actually execute against.
GTM Positioning & Messaging
Clear, differentiated positioning that tells your market exactly who you are, who you serve, and why you win. I bring journalist instincts to messaging work, finding the story that resonates, along with a structured framework for ensuring consistency across every channel and touchpoint. Positioning that lives in a slide deck doesn't help anyone. It needs to show up in your sales emails, your website, your one-pagers, and your customer conversations.
Demand Generation & Campaign Execution
Multi-channel pipeline programs built to scale: from ABM to content-led inbound to paid acquisition. I design campaigns around your ICP, execute with rigor, and measure obsessively so we know what's working and what to cut. I measure every demand gen channel by qualified pipeline, not lead volume. If a channel isn't generating qualified pipeline in 60 days, we cut it.
Content Strategy & Traffic Growth
Content strategy and execution that builds category authority and generates organic traffic. Drawing on a journalism background and deep SEO expertise, I build content programs that scale: from editorial strategy and thought leadership to SEO/AEO/GEO architecture and distribution.
Team & Vendor Selection and Management
Building or inheriting a marketing team? I can help you assess what you have, identify gaps, hire the right people, and structure a team that scales with your business. I also manage agency and vendor relationships: scoping work, holding partners accountable, and making sure you're getting value for your spend.
Website Conversion Optimization
Once people land on your website, it should be working hard on your behalf to convert your ideal target customers. If it's not, something is broken. I can diagnose where your website is falling down on the job and both recommend and implement the changes needed to get it converting as it should be.
PR & Analyst Relations
PR and analyst relations are an even more critical part of your marketing strategy now in the age of AI when strong brands win. With a background in journalism, I've created strong PR-generating content programs that put companies on the map. I've also managed analyst relationships for years, presenting to Gartner, Forester, Brandon Hall, and more.
Sales Alignment & Enablement
Marketing and sales working in sync is a multiplier. I help align on ICP, pipeline definitions, and handoff processes, then build the sales enablement content (battlecards, one-pagers, pitch decks, objection handling) that helps your reps close faster. Having sat at the revenue table, I know how to speak sales. The test of good sales enablement is whether reps actually reach for it during deals. That's what I optimize for.
Who I work with
I do my best work with a specific type of company, and I'll tell you honestly if that's not you.
Early-stage startups
You can't afford a full-time marketing hire yet, but you need someone who can build the foundation: messaging, positioning, and early pipeline programs, before you scale.
B2B tech companies under $20M ARR
You have product-market fit. Now you need a marketing leader who can develop the brand, build the demand gen engine, and create a strong partnership with sales so everything is aligned to grow your business.
AI-curious teams
You know AI could accelerate your marketing but you're not sure where to start or how to do it without sacrificing quality. You need someone who can identify the right places to implement it (and where it doesn't belong) and start executing.