About | Lydia in the Loop

The story

Builder. Storyteller. Revenue driver.

I'm a B2B marketing executive who combines data-driven strategy with compelling storytelling to build categories, generate pipeline, and scale revenue. Over a 25+ year career spanning marketing and editorial roles, I've built high-performing teams, positioned companies for successful exits at attractive multiples, created memorable brands and stories that resonated, and driven businesses from $5M to $100M in revenue at VC-, PE-, and Search-funded companies.

Most recently, I served as VP of Marketing at Chronus, where I led marketing end-to-end as a player/coach, covering demand generation, product marketing, content, communications, marketing ops, and brand. I leveraged AI tools with humans in the loop to amplify marketing impact, contributed to more than tripling the company's revenue, and helped position Chronus for a successful acquisition by Level Equity at an 8x multiple. I also led an end-to-end rebrand, resulting in significant increases in website conversion and overwhelmingly positive feedback from customers.

Before Chronus, I spent nearly a decade at PayScale, where I pivoted the brand from a compensation data disruptor to a definitive market leader in compensation SaaS, grew organic traffic 5x to millions of visits annually, and built a media presence of 12,000+ press mentions per year. I also spent time at About.com and Microsoft early in my career, which gave me a strong foundation in editorial strategy, content at scale, and digital product development.

At my core, I'm a builder and innovator. Foundation, processes, and technology can always be improved and leveraged to positively impact outcomes.

Work with me LinkedIn

How I work

Core values

These aren't words on a wall. They're the principles that shape every engagement.

Think Like an Owner

This type of partnership must be built on trust. I'll treat your business like it was my own and always provide guidance and align my work to what's best for your business.

Break the Playbook

The old tried-and-true marketing playbooks aren't working, so you need to work with someone who is willing to try something new and has the experience to know when a new approach is worth pursuing versus when it could ultimately hurt your business.

Focus on Results

Data tells you where the problems lie, what needs attention, and what's working once you start experimenting. I love numbers as much as I love words, so I will always lead with data and ensure we understand how marketing efforts are impacting pipeline and revenue.

Leverage AI with Appropriate Guardrails

I'm an enthusiastic embracer of AI to accelerate and orchestrate work, but I also know it can be done badly. AI will happily accelerate poor processes and make decisions off spotty data. Having someone in the loop to ensure the foundations are built properly, the technology is pointed at the right work, and quality controls are in place is critical.

Career

Where I've been

2019 – 2026

Chronus

VP, Marketing

Led marketing end-to-end as a player/coach: demand gen, product marketing, marketing ops, and content/brand.
Contributed to more than tripling revenue with nearly 100% of pipeline generated via marketing sources.
Helped position the company for a successful acquisition by Level Equity at an 8x multiple.
Led an end-to-end rebrand including positioning, visual identity, and complete website redesign, with a significant increase in conversion on launch.
Leveraged AI tools with humans in the loop to amplify campaign planning, competitive analysis, content, and sales enablement.

2007 – 2019

PayScale

VP, Corporate & Product Marketing

Pivoted brand from compensation data disruptor to definitive market leader in a new category of compensation SaaS.
Increased global traffic 5x through scalable content strategy, proactive SEO, and link building.
Built and mentored a high-performing team of 12 marketers across product marketing, content, brand, and data.
Grew media presence from near zero to 12,000+ press mentions annually with partnerships at WSJ, Forbes, CNBC, and more.
Generated half of marketing-attributed pipeline via organic traffic.
Other positions held: VP Content Strategy, Sr. Director Marketing & Editorial, Product Marketing Director

2004 – 2007

About.com (The New York Times Company)

Editorial Director

Led successful content quality turnaround contributing to the company's acquisition by The New York Times Company.
Scaled topic sites from 350 to 600 while growing traffic to 54 million unique users per month.
Managed 15 full-time editors and a globally distributed network of 600 freelance writers.
Other positions held: Senior Editor, Editor

2000 – 2004

Microsoft

Channel Manager

Managed launch, editorial strategy, and promotion of several MSN websites including MSN Tech & Gadgets, MSN Pets, and MSN Greeting Cards.
Negotiated key content partnerships with CNET, PCWorld, Match.com, American Greetings, and others.
Envisioned and launched sponsorable content experiences generating millions in revenue.
Other positions held: Producer, Associate Producer

Communications