From website redesigns to sales collateral to customer events.
Full visual identity and website overhaul to signal a significant shift in branding and pull away further from competitors while upleveling our category. Showing: homepage, integrations page, and Change Adoption product launch.
Full website redesign and product page overhaul for PayScale, anchored in new positioning and built to reduce friction in the buyer journey and drive enterprise lead volume.
Documenting how Amazon used Chronus to scale mentoring programs across its global workforce, built to accelerate enterprise deals at the bottom of the funnel.
Results-driven case study showing how HCLTech drove talent development outcomes with Chronus, designed to support late-stage sales conversations.
A positioning and competitive differentiation asset built to help sales teams answer "why Chronus" at every stage of the deal cycle.
A research-backed guide to how employees get raises, built to drive inbound traffic from employees completing PayScale's salary survey. That data powered the B2B product sold to HR and compensation buyers.
Resource center redesign that organized thought leadership, research, and product education to drive engagement and nurture pipeline.
PayScale's flagship annual research report, produced to drive earned media, lead gen, and analyst engagement. Generated significant press coverage on release.
A data-driven research report on gender pay equity, built to generate press coverage and establish PayScale as the authority in compensation data. Published annually.
A content piece on the real reasons employees leave, built to generate organic traffic from HR professionals and feed PayScale's inbound funnel.
A presentation delivered at Seattle Interactive Conference on building ethical influence in marketing and why doing the right thing is still a competitive advantage.
An interactive Tableau visualization exploring executive compensation relative to employee pay. Built for media pickup, analyst engagement, and social sharing.
An interactive data tool mapping job meaning against pay across hundreds of roles, designed to drive organic traffic, press coverage, and social engagement.
An interactive visualization from PayScale's CBPR illustrating the gap between how companies and employees view pay equity. Built to anchor media coverage of the report.
PayScale's annual customer and compensation industry conference, bringing together HR and total rewards professionals for a full day of content, community, and thought leadership, with exhibitors and sponsors participating.
An interactive, self-contained HTML dashboard that analyzes which marketing channels generate leads, create pipeline, and close revenue across multiple attribution models. Built to give marketing leaders a clear answer to "what's actually working" without a BI team or a six-figure tool.
A local web app that audits webpages for generative engine optimization, scoring schema markup, content quality, E-E-A-T signals, and AI citability across ChatGPT, Perplexity, and Gemini. Outputs a prioritized action plan so marketers know exactly what to fix first.